Issue: Spring 2015

Member Spotlight

Kevin Miyashiro

President/Owner, Terasys Technologies and
CEO/Founder, HiBeek Inc.

Which living person do you most admire?

Elon Musk. Elon is the ultimate triple-threat
entrepreneur. He is a technologist, strategist
and fundraiser. Plus Tony Stark’s movie
character was modeled after him. How cool is

What book are you currently reading?

Hooked: How to Build Habit Forming Products.
This book describes a process for how to design
a product to be highly desirable by its
customers. Bottom line, it teaches product
designers how to use their supply powers for
good, not evil.

In your role — what does success look

In my role as CEO, success happens when we can
accomplish a huge, deeply meaningful mission
that none of us could do by ourselves. Like
when the Avengers beat all of the aliens and
saved the entire planet!

Save the Date!

Marketer of the Year

Join us as we celebrate the winners of this
year’s 38th Annual Hawaii Marketer of the Year,
including new individual recognitions this year
— the AMA Lifetime Achievement award and AMA
Young Marketer of the Year. See you there!

Thursday, April 9, 2015

Hawaii Prince Hotel Waikiki

100 Holomoana St. Honolulu, HI 96815


Mahalo to everyone who came out to our January
program with national speaker Chris Malone,
keynote speaker and author of The HUMAN Brand.

Donate to our Marketer of the Year Silent

Each year, AMA honors Hawaii’s top marketers at
our Marketer of the Year Award Luncheon. This
year’s event is being held on April 9 at the
Hawaii Prince Hotel Waikiki and will draw
professionals from some of the largest
organizations in Hawaii.

A highlight at this event is a silent auction
which raises monies for our scholarship fund
and provides a scholarship each year to one
deserving AMA student member within the state
of Hawaii. Last year’s silent auction raised
more than $1,500 which helped to award a
scholarship for Kimberly Rozakis of Chaminade
University of Honolulu.

Suggested donations include gift certificates,
services, and/or retail merchandise. To
maximize the impact of bidding, we suggest a
donation valued at $50 or more with an
expiration date of April 2016 or later for any
gift certificates.

By donating an auction item, your company will
have a unique marketing and exposure
opportunity including:

  • Company logo on event program and main
    ballroom screen
  • Highlighting your product or service with
    gift value on the donation table
  • Announcement of your on donation on AMA
    Hawaii Chapter Facebook page with a link to
    your company website

We hope you will join in our efforts with a
tax-deductible donation. For more information
or to make a donation today please contact
Casie Bui at


AMA Corporate Group Membership Special

AMA Corporate is currently offering a special
group membership deal:

* Groups with four or more membership will have
the new member fees waived.

* Groups of 15 or more will receive a discount
for AMA Corporate Training and five $200-off
coupons to any AMA national event

Register your group today and also get at $100

gift card for being the organizer! Promo Code:

Get Involved with AMA Hawaii!

Expand your management, leadership and public
speaking skills by volunteering for our
chapter’s executive board. Our local Hawaii
chapter is looking for marketing leaders like
you to further the mission of our non-profit.

If you’re interested in finding out more
information including available board
positions, the time commitment and more, please
contact President Elect Malia Zannoni at


The American Marketing Association group
membership program provides you and your
colleagues with the industry’s most
comprehensive resources to stay on top of the
latest innovations and trends in the marketing
world. With it, your group can develop and
evolve from a collection of strong parts into a
well-oiled marketing machine.

For more information, email



Copyright © 2015 American Marketing Association Hawaii, All
rights reserved.
Our mailing address is:

American Marketing Association Hawaii

P.O. Box 740

Honolulu, HI 96808

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