Whatever else can be said about the 2016 presidential election, it was a triumph of marketing for President-elect Donald Trump and a failed campaign for Democratic nominee Hillary Clinton. It was an even bigger miss for marketing research in the form of election polls, which largely predicted a high probability of a Clinton win heading into November 8.

With that in mind, Marketing News reached out to some industry leaders for their thoughts on the election. Specifically, we wanted to know:

  1. What did the Trump campaign do right from a marketing perspective?
  2. How did the Clinton campaign fail to properly connect?
  3. Why were the polls wrong?

Here is a round-up of their thoughts:

https://www.ama.org/publications/enewsletters/marketing-news-weekly/pages/marketing-experts-dissect-the-outcome-of-the-presidential-race-.aspx