Marketing Experts Dissect the Outcome of the Presidential Race

Whatever else can be said about the 2016 presidential election, it was a triumph of marketing for President-elect Donald Trump and a failed campaign for Democratic nominee Hillary Clinton. It was an even bigger miss for marketing research in the form of election polls, which largely predicted a high probability of a Clinton win heading into November 8.

With that in mind, Marketing News reached out to some industry leaders for their thoughts on the election. Specifically, we wanted to know:

What did the Trump campaign do right from a marketing perspective?
How did the Clinton campaign fail to properly connect?
Why were the polls wrong?

Here is a round-up of their thoughts:

By |November 11th, 2016|Uncategorized|0 Comments|

Hawaii Represents at Annual AMA Leadership Summit

Last month, we had the honor of representing AMA Hawaii at this year’s 2015 American Marketing Association (AMA) Leadership Summit in Chicago. Held May 1-3, 2015 at the Marriott O’Hare, the three-day event brought together AMA chapter leaders from across the country, representatives from AMA’s National Board and distinguished speakers and presenters.

This year’s Leadership Summit provided new insight, strategies and tactics into growing membership, new trends in marketing, creative sponsorship tools and professional empowerment for participants. Some of the most memorable and engaging speakers from the weekend included Josh Bleill, Indianopolis Colts community spokesperson as well as Adam Carroll, noted author and speaker.

Over the course of the conference we gleaned a lot of great, relevant information, tips and tricks that will help guide us in creating a meaningful experience for AMA Hawaii members in 2015-2016. We look forward to sharing these with you in the coming months as we kick off the new “year.”

Crystal Yamasaki (2015-2016 Membership Co-Chair)
Samantha Tsui (2015-2016 Sponsorship Chair)

By |June 29th, 2015|Events|0 Comments|
  • Let's Get Real
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    Let’s Get Real: Pau Hana with the Pros (Professionals that is!) 

Let’s Get Real: Pau Hana with the Pros (Professionals that is!) 

Join AMA Hawaii and PRSA Hawaii for a joint summer mixer! We invite you to meet and greet our 2015-2016 new executive board members, as well as network with the public relations professionals of PRSA Hawaii.  A complimentary drink ticket will be awarded to members, which is valid for an item on REAL a Gastropub’s happy hour menu. 

So come on and LET’S GET REAL, you’re not going to want to miss out on this pau hana event!



Tuesday, June 16, 2015
5:00 PM Check-in
Pupu will be provided


REAL a Gastropub
1020 Auahi St.
Honolulu, HI 96814


AMA Members & Non-AMA Members: $15+
Complimentary drink ticket for members, valid for an item on the happy hour menu (Must redeem by 6PM)
No shows will be billed.Please RSVP by Monday, June 15, 2015.REGISTER NOW>>

Questions? Contact us at

Not a member? Mix and mingle with the board and other members to find out more about what makes AMA worthwhile!

Corporate memberships also available for four or more members signing up within an organization!

Island Sole – May 19, 2015 – Kahala Mall – 11 am

Join AMA Hawaii as Island Sole shares their branding journey to becoming one of Hawaii’s fastest growing footwear companies with a total of ten retail locations. Learn more about their recent social media initiative, It’s a Lifestyle Movement, which focuses on the Aloha Spirit of Hawaii.
Attendees will receive a VIP pass with a discount on their next purchase and the opportunity to preview the new Island Sole clothing line.

Lon Miyaguchi
Vice President of Operations for The Art Source, Inc. 
The Art Source is the parent company of Island Sole. 
Ashley Keanu-Blanco
Store Manager for Island Sole Ala Moana & Head of Island Sole Social Media

    Tuesday, May 19, 2015
     11:00 a.m. Registration
    Lunch will be provided

Island Sole, Kahala Mall
4211 Waialae Ave.
Honolulu, HI 96816


AMA Members: $15
Non-AMA Members: $20
No shows will be billed.
Please RSVP by Monday, May 18, 2015.


Questions? Contact us at

Not a member? Mix and mingle with the board and other members to find out more about what makes AMA worthwhile!

Corporate memberships also available for four or more members signing up within an organization!

Capitalizing on Missed Markets, March 31, 2015

Event Focus: Capitalizing on Missed Markets by Nella Media Group

When: Tuesday, March 31 from 5:30-6:30pm

Where: Nella Media Group (office)

RSVP deadline: Friday, March 27.

Max Capacity: 30

Additionally, we will be holding a membership special. Anyone who joins AMA at the event will be automatically entered into a drawing to win free admission to 2 of our 2015-2016 events.



38th Annual Marketer of the Year Awards Luncheon

Thursday, April 9, 2015
11:30 A.M. – 1:30 P.M.

Hawaii Prince Hotel


Media Contact:

Crystal Yamasaki

(808) 389-2890



AMA Hawai‘i Celebrates Marketers at 38th Annual

‘Hawai‘i Marketer of the Year’ Awards

Winners will be recognized during a luncheon at the Hawai’i Prince Hotel on April 9


Honolulu (March 10, 2015) — The Hawai‘i chapter of the American Marketing Association (AMA Hawai‘i) today announced the winners of the 38th Annual AMA Hawai‘i Marketer of the Year awards. New individual recognitions this year were the AMA Lifetime Achievement, which went to Frank Haas and AMA Young Marketer of the Year, Jennifer Armstrong.


Winners this year include:

Best Marketing of a New Product/Service – Gold: Hawaiian Telcom; Silver: CENSEO AV+Acoustics
Best E-Marketing – Gold: Hawaii Pacific Health; Silver: Foodland Super Market
Best Marketing of an Event – Gold: Hawaiian Airlines; Silver – The Joy of Sake
Best Marketing of a Rebrand – Gold: Molokai Ranch; Silver: Frolic Hawaii
Best Nonprofit Marketing – Gold: AccessSurf Hawaii; Silver: Hawaii Tobacco Quitline


AMA Hawai‘i will also present a $500 scholarship to Girlieh Mae Barit, a student at the University of Hawai’i at Manoa Shidler College of Business


Winners will be honored at the annual AMA Hawai‘i Marketer of the Year awards luncheon on April 9, 2015 at the Hawaii Prince Hotel. Tickets and tables for the Marketer of the Year awards are available for purchase online at


“Marketing is an always-changing field. It’s important to come together each year to celebrate the very best marketing in Hawai’i,” said Lisette Gonzalez, AMA Hawaii president. “We’re proud to recognize those who continue to elevate and innovate our field.”


This year’s 38th Annual AMA Hawai‘i Marketer of the Year winners include:



Frank Haas’ extraordinary career spans the entire spectrum [...]

Super Bowl Smackdown Ad Review – 5th Annual

Wednesday, February 4, 2015 – 11:30 a.m. – 1:30 p.m.

Super Bowl Smackdown 2015 Ad Review (The Good, The Bad, & The Odd)

Whether you’re a Seattle Seahawks 12th Man or a New England Patriots die-hard fan, we all share a common interest: Super Bowl commercials.


AMA Hawaii proudly presents its 5th Annual Super Bowl Smackdown Ad Review, an action-packed luncheon with MVPs from advertising, production, social media, and sports marketing. Join our all-star panelists as they provide insights on the good, the bad, and the odd ads of the Super Bowl XLIX.

Introducing our MVPs of 2015:

Gabe Amey, Found and Executive Director of Hawaii VA Games
Olena Heu, Founder of Olena Heu Communications
Jason Nishimura, Digital Technology Director at 1013 Integrated
David Sato, Director of Photography of Upstream Hawaii

Wednesday, February 4, 2015
11:30 a.m. – 1:30 p.m.


Dave & Buster’s
1030 Auahi Street
Honolulu, HI 96814


11:30a Registration/Networking/Lunch
12:20p Panel Discussion 1
12:50p American Advertising Federation Halftime Report
1:00p Panel Discussion 2
1:30p Event Concludes

Lunch and beverages will be provided.


Member Registration Fee $35.00
Non-Member Registration Fee $45.00
Special AAF Member Registration Fee $35.00
No-shows will be billed.


Parking available at Ward Consolidated Theaters, Ward Warehouse, and at the TJ MAXX Parking Structure
Please RSVP by Tuesday, February 3, 2015.

Questions? Contact us at

Not a member? Mix and mingle with the board and other members to find out more about what makes AMA worthwhile!

Corporate memberships also available for four or more members signing up within an organization!

View Event Summary

View Event Agenda

By |January 27th, 2015|Uncategorized|0 Comments|


Questions? Contact us at



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    The Human Brand: How We Relate to People, Products & Companies

The Human Brand: How We Relate to People, Products & Companies

The Human Brand: How We Relate to People, Products & Companies (National Speaker)

1/14/15 – Join the AMA Hawaii Chapter and the PRSA Hawaii Chapter as we kick off the New Year by welcoming world-renowned consultant, keynote speaker and author of The Human Brand, Chris Malone.

When it comes to selecting products and brands, we all have our own perception and opinions. Now ask yourself, what drives these behaviors to make a decision? How do we decide between an Android and an iPhone? Nike or Under Armour? Why are we so devoted to certain companies? Chris Malone identifies the choices we make, our brand preferences, how our loyalties develop and how they are maintained in this digital world.


Gordon Biersch
Aloha Tower Marketplace
1 Aloha Tower Drive #1123
Honolulu, HI 96813

Wednesday, January 14, 2015
11:30am- 1:30pm

AMA Members $40
Non-members $45
Complimentary validated parking for Irwin Park (front parking lot) for 3-hour time limit.

Lunch will be provided.
Due to the nature of this event, seating is limited. Please RSVP by Monday, January 12.
The first 50 people to RSVP will receive a signed copy of The Human Brand: How We Relate to People, Products & Companies.

About Chris Malone
Chris Malone is a consultant and keynote speaker who helps clients achieve sustained business growth and performance. He has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits. Chris has over twenty years of sales, marketing, consulting, and organizational leadership experience, and a track record of driving growth and profitability.

He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading [...]

AMA Student Marketer of the Year Scholorship 2014-2015

AMA Hawaii Student of the Year Scholarship Program 2014 – 2015 Due Friday, January 16, 2015

The AMA Hawaii Student of the Year Scholarship focuses attention on the varieties of ways AMA student members demonstrate excellence and commitment to the development of their marketing education and the marketing profession. The Award recognizes an AMA student member who demonstrates superior leadership, service to AMA, academic achievement, and impact on their community. The recipient will be the Hawaii Chapter’s guest and recognized at the AMA Hawaii annual Marketer of the Year Awards luncheon.

The Scholarship consists of a $500 non-renewable award to be credited towards tuition and fees at the recipient’s enrolled school.



• Must be a student member in good standing of the American Marketing Association
• Must be a Hawaii resident currently enrolled as an undergraduate or graduate student, with at least one semester remaining prior to graduation (2015 spring or summer semester)
• Must have a cumulative GPA of 3.0 or better


APPLICATION (Download here)
A complete application package will include the following information assembled into ONE document in PDF format ONLY:
1. A completed application form (see here)
2. Two letters of recommendation should be provided: one from the student’s marketing or business faculty, and one from an AMA Collegiate Chapter officer or a community leader who has benefited from the service or actions of the applicant. Recommendations must be from individuals familiar with the applicant and his or her accomplishments and the letter should highlight these accomplishments.
3. A current resume, not to exceed one page. Resumes that exceed limits will not be forwarded to the Selection Committee.
4. Written response to the essay questions. Essays that exceed the page limits will not be forwarded to the Selection Committee.

Applicants will be evaluated based on submission of [...]

By |December 1st, 2014|Uncategorized|0 Comments|